New Campaign Destination Brisbane to shi Brisbane
A new campaign will show Brisbane as the perfect travel destination to Indians. The campaign will feature famous Australian fast bowler Brett Lee. The campaign will show various famous landmarks of Brisbane in the Story Bridge, Brisbane River, Kangaroo Point Cliffs, Tangalooma and the CBD. The campaign will start now and will run till March 2020.
The campaign will run all across mass media channels and will use Social Media as well. It will also run a competition and will give a chance to five Indian travellers to a free trip of Tangalooma Island Resort. More than 300,000 Indians visited Australia last year with more than 10% choosing Brisbane as their preferred destination. India is seen as one of the fastest-growing outbound travel markets in the World. An official of the campaign said that they are excited to launch the campaign for Indians.